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ORY President and CEO Jeff Druek - Innovation and His Passion for Boating

December 12, 2022

How does your passion for boating and business feed innovation?

"I am hugely passionate about boating and got into the boating industry by default - one of my competitors didn’t want to build a yacht the way I wanted, so I built it myself. The experience was born out of a need to be heard and to push the boundaries instead of accepting that it wasn’t possible ‘because it hadn’t been done before’. This is how Outer Reef Yachts evolved into what I call a "custom, semi-custom builder."

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